Aelfie Oudghiri is a textile designer and founder of AELFIE, a design studio known for its distinctive approach to contemporary home goods. Her work explores the intersection of traditional craftsmanship and modern design, with a focus on rugs, textiles, and furniture. Drawing on a range of influences - including antique textiles, global references, and everyday visual culture - Oudghiri creates designs that reinterpret familiar motifs in a fresh and accessible way. Her work is defined by a strong use of color, pattern, and composition, resulting in pieces that feel both expressive and considered. Since founding AELFIE in 2012, she has developed a recognizable design perspective that emphasizes creativity, materiality, and thoughtful production. Her work has been widely featured and continues to contribute to a broader conversation around contemporary textile design.