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Aruliden is a New York–based design and innovation studio founded in 2006 by Rinat Aruh and Johan Liden. The studio works across industrial design, branding, and experience design, developing integrated solutions that connect physical products with digital and brand systems. Aruliden’s practice is grounded in a user-centered approach, with an emphasis on clarity, functionality, and the relationship between form and use. Their work often bridges disciplines, combining product development with strategic storytelling to create cohesive, adaptable design systems. The studio has collaborated with a range of global clients, including Google, Nike, BMW, and Airbnb, as well as emerging brands and startups. Across projects, Aruliden maintains a focus on thoughtful execution and long-term relevance, contributing to a broader conversation around contemporary product and brand design.